Eve — AI Care Manager for Dementia Caregivers
Overview
Eve is an empathetic AI assistant designed to support people living with dementia and their caregivers, making daily life easier and more manageable.
I worked as paid acquisition and conversion consultant, handling messaging testing through landing pages, Meta Ads campaigns with advanced tracking, and supporting the social media strategy.
My Role
Paid acquisition and conversion consultant (messaging testing, landing pages, Meta Ads campaigns, social media strategy support).
What I Delivered
- •Messaging testing with multiple landing pages and full creative direction.
- •Qualification funnel design and implementation.
- •Meta Ads campaigns optimized with server-side conversion tracking (CAPI).
- •Social media strategy support to help build audience from scratch across Instagram and Facebook.
Impact
- •Tested messaging and positioning through systematic landing page testing.
- •Optimized paid acquisition with server-side conversion tracking for better ROAS.
- •Strategy support to reach 10K Instagram + 20K Facebook followers in 6 months.
Testimonial
"Very proactive and knowledgeable. Owns the business problem as if it were his. Great guy to have on the team."
Ivan Wicksteed
Marketing Director at Eve
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