Eve — AI Care Manager for Dementia Caregivers

AI assistant supporting people living with dementia and their caregivers.

My Role

Paid acquisition & conversion support (messaging testing and funnel execution).

What I Worked On

•Tested positioning and messaging via multiple landing pages
•Designed and implemented qualification funnels
•Ran Meta Ads campaigns with server-side conversion tracking (CAPI)
•Supported early social media strategy alongside paid acquisition

Impact

•Clear insights on messaging and positioning through systematic LP testing
•Improved paid acquisition reliability with server-side tracking
•Contributed to early audience growth (10K Instagram, 20K Facebook)

Testimonial

“Antoine was amazing to work with. Recommend highly. Very proactive, knowledgeable. ‘Owns’ the business problem as if it were his. Great guy to have on the team!”

Ivan Wicksteed

Founder & CMO — LinkedIn recommendation, January 2025

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