Eve — AI Care Manager for Dementia Caregivers
AI assistant supporting people living with dementia and their caregivers.
My Role
Paid acquisition & conversion support (messaging testing and funnel execution).
What I Worked On
- •Tested positioning and messaging via multiple landing pages
- •Designed and implemented qualification funnels
- •Ran Meta Ads campaigns with server-side conversion tracking (CAPI)
- •Supported early social media strategy alongside paid acquisition
Impact
- •Clear insights on messaging and positioning through systematic LP testing
- •Improved paid acquisition reliability with server-side tracking
- •Contributed to early audience growth (10K Instagram, 20K Facebook)
Testimonial
"Very proactive and knowledgeable. Owns the business problem as if it were his."
Ivan Wicksteed
Marketing Director at Eve
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