Antoine Charrier

Lartemy — Online Art School

Online education platform with an existing lead generation system.

DA Branding by Milit

My Role

Growth & performance optimization.

What I Worked On

  • Took over and optimized an existing lead generation engine
  • Optimized funnels from lead magnet to conversion
  • Improved tracking and attribution across the funnel
  • Coordinated freelancers and external brand designers

Impact

  • Stabilized and scaled acquisition to ~2 000 leads/month
  • Achieved ~$1 CPL through systematic optimization
  • Improved funnel visibility for a long sales cycle product