Lartemy — Online Art School & Lead Generation
Overview
Lartemy is an online art school where I managed the entire lead generation engine and product infrastructure from the ground up.
DA Branding by Milit
My Role
Performance marketing lead, tracking specialist, product builder, and brand strategist.
What I Delivered
- •Managed and scaled lead generation to 2,000 leads/month at $1 CPL via Facebook Ads and lead magnets.
- •Tracked funnels from lead magnet to conversion, optimizing every stage.
- •Launched the online art school: brand strategy, product sourcing, and tech stack setup.
- •Managed freelancer teams and coordinated collaborations with brand designers.
Impact
- •Consistent 2,000 leads per month with industry-leading $1 CPL.
- •Successfully launched a complete online education platform from concept to live product.
- •Managed scalable acquisition systems and learned proper tracking for long sales cycles.
Discover More Select Work
Founder. Built Chrome extension, AI scoring widget for property managers, and a lead generation engine connecting property managers with nomad guests. Ran city-based paid acquisition and partnered with 250+ units.
Helped grow TikTok to 10K followers in 2 months using AI-produced videos for early-stage skincare startup.
Led complete go-to-market strategy including messaging testing, Meta Ads with server-side tracking, and social media strategy support. Helped build 10K Instagram + 20K Facebook followers in 6 months.