Selected Projects
Early-stage product and GTM work across B2B, SaaS, AI startups, and consumer brands.
Founder. Built a Chrome extension, AI scoring platform, and lead generation engine connecting property managers with nomad guests. Ran city-based GTM campaigns and partnered with managers representing 250+ units.
Co-founder. Bootstrapped a consumer hardware brand from concept to mass production. Owned product, e-commerce, SEO, and B2B partnerships across multiple markets.
Owned B2B acquisition and marketing ops. Built acquisition systems, CRM automation, and analytics dashboards. Contributed to +100% revenue growth over 24 months.
Early-stage GTM and founding growth support. Defined positioning, MVP scope, and ran experiments to generate first market signals.
Took over and optimized an existing lead generation system, scaling to ~2,000 leads/month at ~$1 CPL. Improved funnels, tracking, and acquisition efficiency. Supported brand and platform operations.
Paid acquisition and conversion support. Tested messaging through landing pages, ran Meta Ads with server-side tracking, and supported early social strategy. Contributed to early audience growth (10K Instagram, 20K Facebook).
Provided strategic guidance on TikTok distribution, including content direction, budget allocation, and pattern analysis to decide what to scale or stop.
Supported the setup of an AI-assisted content factory. Helped pressure-test formats and angles, with weekly sprint iterations based on performance signals.
Supported local launch through Instagram Ads. Helped attract first clients and optimize acquisition for a local fitness business.