Selected Projects

A one-month GTM sprint for a pre-seed cybersecurity and compliance startup. Repositioned the offer, rebuilt the public surface around it, and went from no pipeline at all to 2–5 qualified meetings a week on a scrappy budget.

Founder. A SaaS that scans the web every morning for companies showing a buying signal, maps the decision-makers to reach, and drafts the outreach you review before sending. Product, code, design and GTM.

Founder. An aggregator of furnished 1–6 month homes connecting nomads directly to hosts, agents and property managers. 2,361 homes across 21 cities, no platform fee. Four pivots to get there.

Co-founder. Bootstrapped a consumer hardware brand from concept to mass production. Owned product, e-commerce, SEO, and B2B partnerships across multiple markets.

Owned B2B acquisition and marketing ops. Built acquisition systems, CRM automation, and analytics dashboards. Contributed to +100% revenue growth.

Early-stage GTM and founding growth support. Defined positioning, MVP scope, and ran experiments to generate first market signals.

Took over and optimized an existing lead generation system, scaling to ~2,000 leads/month at ~$1 CPL. Improved funnels, tracking, and acquisition efficiency. Supported brand and platform operations.

Paid acquisition and conversion support. Tested messaging through landing pages, ran Meta Ads with server-side tracking, and supported early social strategy. Contributed to early audience growth (10K Instagram, 20K Facebook).

Provided strategic guidance on TikTok distribution, including content direction, budget allocation, and pattern analysis to decide what to scale or stop.

Supported the setup of an AI-assisted content factory. Helped pressure-test formats and angles, with weekly sprint iterations based on performance signals.

Supported local launch through Instagram Ads. Helped attract first clients and optimize acquisition for a local fitness business.