Select Work
A collection of projects across product, acquisition, and creative strategy—spanning SaaS, AI startups, and consumer brands.
Founder. Built Chrome extension, AI scoring SaaS for property managers, and a lead generation engine connecting property managers with nomad guests. Ran city-based paid acquisition and partnered with property managers representing 250+ units.
Helped grow TikTok to 10K followers in 2 months using AI-produced videos for early-stage skincare startup.
Paid acquisition and conversion consultant. Ran messaging testing through landing pages, Meta Ads with server-side tracking, and supported social media strategy (10K Instagram + 20K Facebook followers in 6 months).
Built complete lead generation engine scaling to 2,000 leads/month at $1 CPL. Created online art school from concept, managing brand, tech stack, and cross-functional teams.
Through SocialJoy, provided strategic guidance on social content strategy, paid media budget, and UGC campaigns. Achieved 70K+ TikTok followers.
Attracted new clients through Instagram ad campaigns for StudioRise.eu, a cycling studio in Lisbon, Portugal.
Owned multi-channel B2B acquisition (Google Ads + LinkedIn + CRM + SEO), built analytics dashboards, and contributed to +100% revenue growth within 24 months.
Co-founder. Bootstrapped a hardware brand from concept to mass production. Managed product, e-commerce, SEO, and B2B partnerships across multiple markets.