OnePivot — AI Career Coach for Senior Professionals
AI-powered career coaching platform helping experienced professionals land aligned roles faster.
Context
I joined OnePivot at a very early stage, when the product vision was strong but GTM, positioning, and scope still needed to be defined.
The goal was to translate an ambitious idea into a clear offer, a focused MVP, and real market signals.
My Role
Founding Growth & GTM execution.
What I Did
- •Clarified positioning, target audience, and core narrative
- •Defined MVP scope and product priorities aligned with GTM
- •Shaped UI direction and messaging for clarity and confidence
- •Built GTM assets: website, landing pages, messaging, lead capture
- •Ran paid acquisition experiments (LinkedIn & Meta)
- •Implemented server-side tracking to measure real signal, not vanity metrics
Outcome
- •Clearer positioning and offer definition
- •Accelerated strategic clarity around market fit and next steps
Testimonial
"I worked with Antoine at a very early stage, when the GTM strategy still needed to be defined.
He led the early growth and marketing strategy, translating the product vision into clear positioning, MVP scope, UI direction, and concrete GTM assets.
The sprint significantly accelerated clarity around market fit and next strategic decisions."
Selena Stirlen
Founder of OnePivot
Discover More Select Work
Founder. Built Chrome extension, AI scoring widget for property managers, and a lead generation engine connecting property managers with nomad guests. Ran city-based paid acquisition and partnered with 250+ units.
Helped grow TikTok to 10K followers in 2 months using AI-produced videos for early-stage skincare startup.
Led complete go-to-market strategy including messaging testing, Meta Ads with server-side tracking, and social media strategy support. Helped build 10K Instagram + 20K Facebook followers in 6 months.