Antoine Charrier

mprez — B2B Growth & Marketing Ops

B2B agency growth supported through a structured acquisition and CRM engine.

My Role

Growth & marketing operations.

What I Worked On

  • Built and optimized the acquisition engine (landing pages, SEO, paid)
  • Set up CRM automation and lead lifecycle tracking
  • Designed experiment roadmaps and decision dashboards (CAC, ROAS, LTV)
  • Supported C-level LinkedIn content for B2B distribution
4570951201452020Q4 2020Q3 2021Q2 20222022

Monthly SQL (Sales Qualified Leads) Growth

Impact

  • +100% revenue growth over 24 months
  • Lower CAC through structured tracking and optimization
  • Improved lead quality and conversion across B2B campaigns

Testimonial

"Understands quickly, finds the right solutions, and delivers on time. Proactive in improving our internal processes."

Arnaud Longueville

CEO at mprez