Cybee — From Zero Pipeline to 2–5 Qualified Meetings a Week

A pre-seed cybersecurity and compliance startup. No outbound, no inbound, no repeatable channel — and a runway that made “hire a sales team” a non-answer.

Before

meetings. No channel, no message, no pipeline.

After

2–5

qualified meetings per week, on a scrappy budget.

Cybee — security and compliance positioned for small teams with no IT department

The brief

Generate sign-ups, or at least qualified interested leads, so the company starts building traction and a user base — making the next round easier to raise.

One constraint on top: stay extremely scrappy. No budget for a sales hire, no budget for a paid channel to brute-force its way to volume.

The call I made

The go-to-market that gets you to first traction is not the go-to-market you scale later. So I did not build a machine. I built the smallest thing that could produce real conversations this month, and ran it tight enough that the next version could be built on evidence instead of opinion.

What I did

Repositioned the offer

Security and compliance is sold as a six-month project by everyone in the category. We reframed it as something that is handled: cybersecurity and compliance without the headache — ready in ten minutes, compatible with a fully remote team, SOC 2, HIPAA and GDPR covered.

Rebuilt the public surface around that message

Profile, cover, proof elements and conversation starters, so that every prospect landed on the same promise no matter where they met the company.

Targeted accounts with a reason to care now

Rather than a broad list, priority went to companies where something had changed — a customer demanding a certification, a funding round, a move that puts compliance on the critical path.

Kept the loop short

Weekly read on what produced replies and what did not. What worked stayed, what did not was cut. No quarterly plan, no dashboards nobody opens.

Cybee product — security score, live scan and compliance progress

The product the message had to sell: one score, one dashboard, no IT team.

Result

•From no pipeline at all to 2–5 qualified meetings per week
•A message the founders can repeat without me in the room
•A motion small enough to keep running on a pre-seed budget

“I had the pleasure to work with Antoine and I have to say, there are only a few people in Marketing that are both strong in this field but also understand the technical side of implementation. Usually you have to work with a group of specialized people to achieve what he achieved but he is able to not only create a strategy but also implement it technically in a speed that I have not seen often with actual measurable results.”

My Role

A one-month GTM sprint, hands-on. Positioning, messaging, target selection, outreach and the weekly iteration loop.

Need the same thing?

I run this as a service for B2B teams: I prospect for you, on my own platform, with the strategy and every message written and validated by me.

Signal-Based Prospecting

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